I thought maybe it was time to explain the name of my brand. It’s pretty simple, actually, and totally reflective of my personal weirdness. Are you ready for this?
“Ilex” is the Latin scientific name for the holly plant. I thought it fitting to name my company after myself, as so many people do, but disguising it in Latin sounded a little better to the shy side of me.
I call my clothing and household products “everyday couture,” because I aim to produce things that you can wear on an everyday basis, infused with the magic of custom design and craftsmanship–that’s all “couture” means, so really, any time you support a local crafter or designer, you’re buying couture.
“Studio yarns” just refers to the fact that the yarns I offer are made in my studio. They’re either millspun and dyed by me, or they’re washed, carded and spun by hand and dyed in my cozy kitchen and hung to dry on my back porch. It’s rather idyllic, especially given that I live just across the river from Alberta’s government centre, in the heart of one of the nation’s fastest-growing metropolitan areas.
So, there you have it: my business name, explained. It’s simple, really.